
"Value differences between nations ... from centuries ago are still present today. For the next few hundred years at least, countries will remain culturally diverse." G. Hofstede & G.J. Hofstede
Whether you are starting a business or a new job in the U.S., knowing what to expect and how to best achieve your objectives within the cultural context is critical. Working in the U.S. can be the most refreshing and exciting experience for you if you know its culture, people and business practices. This speaks true to people from all cultures, even those that appear to share many similarities to the U.S. such as Europe. The differences are what cause most people to experience the "cultural shock" in an unexpected way. Through this program, you will come away with: