"Value differences between nations ... from centuries ago are still present today. For the next few hundred years at least, countries will remain culturally diverse." G. Hofstede & G.J. Hofstede
Despite the geographic proximity to the U.S., Latin America possesses a distinct cultural heritage and outlook that is vastly different from its neighbor. It distinguishes itself on many fronts including relationship building, role of family and the view of status and privileges just to name a few. Furthermore, each country has its own unique characteristics that one cannot simply apply "Latin culture" to all members in the Latin America family. Frustration can easily arise working with Latin America if you do not understand its culture and as a result, misplace blame on competency instead of cultural differences. Understanding the value assumptions that drive their behavior and thinking will no doubt significantly improve your chance of success with your partners, customers, suppliers or colleagues. Through "Working with Latin America", you will come away with:
- What are the commonly shared key values in Latin America
- What are the distinct cultural characteristics of the countries of your interest
- What are your own cultural preferences and how it compares to Latin America
- How to effectively communicate with Latin America in the work place
- How to adapt your own behavior to become more productive and effective when working with Latin America