
"Value differences between nations ... from centuries ago are still present today. For the next few hundred years at least, countries will remain culturally diverse." G. Hofstede & G.J. Hofstede
If you have grown up in a western society, the Chinese culture is anything but intuitive. Despite the force of globalization and increasing influence of western cultures, China remains culturally unique and sometimes diametrically opposed to the key values held in the west. Launching into a business relationship with the Chinese unprepared for this uniqueness can be a recipe for disaster. If your business is planning to expand to or work with the Chinese as customers, suppliers or colleagues, understanding their behavior and values should be on your priority list. Through this program, you will come away with: