"Value differences between nations ... from centuries ago are still present today. For the next few hundred years at least, countries will remain culturally diverse." G. Hofstede & G.J. Hofstede

 

Coaching

Coaching is a dynamic and interactive way to learn about the other cultures based on the challenges you face every day. Your understanding of the other culture progresses over time as we work together to help you put in use the new cultural insights in daily work. We coach all levels of the organization from executives, managers to individual contributors. Coaching sessions are conducted either in small groups or with individuals.

Example: A Chinese equipment manufacturer works closely with its U.S. client for several years developing the product specified by the U.S. company. The work teams involve subject matter experts from both countries and geographic locations. Cross-cultural coaching is implemented to help address the daily challenges the work group faces as a result of cultural differences. The result is higher productivity and faster time to market.